Pulling power which employers have the most

Pulling power which employers have the most by Michael Cheary Which organisation would you most like to work for?This is the question we asked over 2,000 UK workers in a bid to uncover which company has the biggest pulling power when it comes to attracting staff.Four out of five of us say we would take pay cut to work for our dream employer, but who are they?We can now reveal the top five organisations UK workers would most like to work for:VirginAppleGoogleNHSBBCSo, for UK jobseekers, its British-owned Virgin that tops our list of dream employers and we think theres a whole range of factors that contribute to its appeal as an employer: a hugely successful, high-profile leader in Sir Richard Branson (hes also our dream boss, according to the same study); a portfolio of business ventures, including travel, fitness, media and financial services; and a reputation for innovation (heres a company thats about to offer the worlds first commercial space travel).In second and third place, the appearance of US technology giants, Apple and Google, doesnt come as much of a surprise, with both regularly featuring in those best places to work lists. Each has a reputation as a cool, contemporary brand, renowned for its innovation and market leadership, with Apple, in particular, commanding a slavish following amongst fans of its products.Further down our list of dream employers, the NHS, Europes biggest employer, proves to be a big draw for healthcare professionals and beyond, whilst the BBC, with its global reputation, comes in at number five.Well be analysing some of the brands further down the list in the coming weeks. But, in the meantime, with Virgin about to enter the UKs high-street banking sector for the first time, well watch with interest to see if its reputation as the nations employer of choice will remain intact.Find a job What Where Search JobsSign up for more Career AdviceSign up for moreCareer Advice Please enter a valid email addressmessage hereBy clicking Submit you agree to the terms an d conditions applicable to our service and acknowledge that your personal data will be used in accordance with our privacy policy and you will receive emails and communications about jobs and career related topics. Features