Monday, April 27, 2020
Running A Webinar 101 Outline, Platforms More - When I Grow Up
Running A Webinar 101 Outline, Platforms More - When I Grow Up Ooo, baby. I love it when my clients embark on new business endeavors for the first time. Especially ones that let them put their face in front of their offers, telling their clients âIâm here for you. Iâm ready for you, and youâre gonna wanna get in on this.â A webinar is a great tool for so many reasons. Not only is it an opportunity to connect with your client base, but it also gives you a forum to answer frequently asked questions and better explain the value of the service you offer outside of your basic sales page . This is also a chance to stand and shine in your own expertise, and offer your clients some grade-A valuable knowledge only you can provide! If youâre new to the webinar world or if you can use some new tips and tricks! then Iâm here to break down some of the basics like honing in on your topic, choosing a platform that works for you, drafting a strong outline, and more. Go wild. Your Topic This usually comes back to whatever youâre offering or want to promote. Think of the people youâre serving what are they doing wrong that *you* can help them correct? What challenges are they unnecessarily battling with that you can fix? Think of their frequently asked questions or the challenges that trip up your people over and over again. Still stuck? I find itâs always helpful to ask yourself a question that your prospective client might be asking themselves, and then speak to that. As an example, when opening my applications for Discover Your Dream business, I tried putting myself in my potential clientâs shoes, imagining them wondering, âI want my own business⦠but what would I do?â I knew the answer to THAT question would make a great webinar, and could begin crafting my convo around how I could help them with this particular pain point. Picking a Platform Personally, youâll find my webinars in Zoom. Zoom offers free accounts (and their paid accounts with additional features are also reasonably priced, too.) I also appreciate this platform because it allows me to manage who is talking and when, meaning I can put all of my guests on mute and then answer their questions on my own time using the chat feature. Youâre also able to turn your video on and off as well as share your screen quickly and easily. (Their webinar platform is also stellar, but more expensive and probably not needed at this point in your business.) Other platforms that are worth checking out include Google Hangouts, going Live in a private Facebook group, or Live on YouTube. The Flow: In my experience, an ideal webinar timeframe will last anywhere from 45 to 75 minutes. You want to make sure you give yourself enough time to hit all of your talking points and answer any questions. Any longer, people will begin logging off or checking out, and any shorter, they may not get the value they were hoping for. Here is how I recommend outlining your webinar: INTRO: Here, you will want to include who you are, what you do, and what youâre talking about in todayâs session. Additionally, you should offer up some basics about your webinar platform so they can learn their way around (like how they can ask questions in the chat feature etc.)! Next, give them a little story or background that is relevant to your topic, like what inspired you to make this offer or a relatable memory that connects you to your clientsâ POVs. This provides clarity and color to the core value of the webinar and why youâre passionate about your business!Finally, before diving into your topic, tell them exactly what they will walk away with at the end. (Be specific!) This gives anyone in the wrong place an opportunity to jump ship and reassurance to those who came seeking out your webinar goods and it will entice them to stay until the very end. BODY: For the next 15-25 minutes, give them the meat of your topic, a.k.a. whatever essential information you came prepared to bestow upon them that relates back to the webinar title. Early tip: If youâre trying to cram in a lot of information, incorporating visuals such as graphics or a slide-show that you can talk through might be an effective way for your guests to absorb the information, (and give you a little extra-prepared bonus credit!) OFFER: Once youâve covered your talking points, plainly state your offer that is related to this webinar. As with almost anything you do, you want to knock them over the head with the value of this particular product or service! Avoid getting in the weeds on logistics of how to work with you (they can go to your website for that!). Stick to the results theyâll get and how amazing theyâre going to feel once they sign up! 5-10 minutes here is perfect. QA Before you call it a day, make sure you save room to answer questions that popped up throughout the webinar. Sometimes, attendees remain quiet, and itâs not uncommon if only a very few organic questions come through in real-time. As a safeguard, bring some questions yourself! Once the ball is rolling, youâll probably see that your attendees feel safe or prompted to ask questions of their own. OUTRO: Lastly, end with the moral of the storythe parting thoughtthe big takeaway. (Again, this is adding value to you and your business and tying up their thoughts for them in a neat little bow.) And, donât forget to reiterate your offer! Itâs extra helpful if you can put a link for your attendees to âsign up/buy/shopâ in the chat directly. (âClick it, guys!â) Tips Tricks: As a means to evoke action, offer your webinar guests a special discount or gift for being there, and for heavenâs sake give them a deadline to claim it. In my case, I usually give my webinar guests access to the webinar video recording for 48 hours. After that, the webinar recording and the special offer (like a discount on my program price) attached to it disappear(!) When possible, itâs better to utilize a platform that requires your webinar guests to submit their emails so you can retain their information for future marketing and let them know about other relevant opportunities theyâll adore, just like your webinar! One easy way to sprinkle in more value and add a little oomph to your presentation is to have a special guest arrive after you present your offer (right before the QA). This could be a former client for the service youâre promoting if you have one, or a former client in general who can speak to what itâs like to work with you! They really only need to appear for 5-10 minutes, but the payoff of having an outside source credit you and your work will last and last. As far as promoting your webinar goes, try to distribute the news at a steadily increasing rate as the date gets closer, beginning one week in advance. After that, you could do an announcement (on social media or via newsletter) the day before, followed up by one on the morning of and one 15 minutes before showtime. If you are able to record your webinar, send the link out with your special offer attached as soon as the recording is ready, reminding folks of any expirations or due dates. If you can, offer up a slide or image visual that clearly outlines the details of your offer while youâre presenting it. This will help your visual learners and give webinar attendees easy reference to the details without having to rewind or scrub your recording to find the place where you spoke about it! As with most things in life, hosting webinars will become easier with practice. Hey, you might even love them! I know from experience that your ideal prospective clients will have a much easier time seeing you as an expert and connecting to you personally through a value-based webinar, so follow the steps above and when itâs time to hit Live, look into that camera and smile. Youâre more than ready for your close-up! Webinars are just one impactful way to Build Your Client Base, but there is so much more to say! Applications for my BYCB program open next month for anyone on the interest list, and I would love to see your name there. Hey â" maybe Iâll even do a webinar about it! Youâll need to hop on the list to be in the know â¦
Friday, April 17, 2020
Whispered Bob Bly Freelance Writing Resume Secrets
Whispered Bob Bly Freelance Writing Resume Secrets There is, in addition, the ever-present threat of internet thieves to think about. Nick Usborne's How to compose your very own money-making websites program... An in-depth course to provide you the wisdom and expertise you want to create money as an on-line copywriter. You may take a few of the skills you have right now and use them on the web to make money. Your network is going to want to send you clients since you've established your credibility as an independent writer and have a terrific reputation. Just receive a few samples done, after which you will be prepared to receive paid work. You will need to experiment and try several procedures to determine what works for you. It's simpler than you might imagine. For instance, you finish up a nice project and receive a check for $5,000. Nowadays you know better and you don't need to make the exact same mistakes I did. When you begin, marketing will occupy the majority of your work time. You are going to be shepherding projects. Bob Bly Freelance Writing Resume Secrets That No One Else Knows About To earn an adequate living as a self-employed writer, you're want to proactively go out and find good-paying customers, whether they be print or internet publications, or businesses. Be ready to work hard once you launch your freelance writing business. Several new writers wind up writing for content mills like Demand Studios or Constant Content. Therefore, it's smart to remain connected with different writers around who can aid you with your queries and referred work. Bob Bly Freelance Writing Resume Lastly, you've got to advertise your writing skills to make sure prospective revenue end of the month. No it was not reasonable whatsoever. When you're just beginning, think small. You could wind up earning less if they decide to quit working with you, instead. Know which directory is ideal for you in seconds. In the ideal scenario scenario someone should advertise or earn a pitch and they call me to actually compose the copy that will produce the sale. Anyone can locate the opportunity to make one lousy bid daily. There's always time to compose the conventional way. You can make a handsome living for a freelancer specializing in technical writing. Bob Bly gives some great suggestions about how to start. If you pursue freelance writing in a vacuum, you're very likely to waste a great deal of time and produce lots of mistakes, particularly in undercharging since you're not acquainted with prevailing rates. The truth is that you're able to impress the great majority of individuals telling them you are in Who's Who. Obviously, you could always utilize Weebly, Yola or among the other completely free platforms to throw up a quick website. Our very first and probably lasting impression is excellent.
Monday, April 13, 2020
What Does How to Write a College Resume Mean?
What Does How to Write a College Resume Mean? Among the tasks every student is going to have to face is understanding how to write a college resume. You're going to find the very best college application resume on Earth. When it has to do with college, exactly the same market things get the job done. If you are able to, have someone from your campus career office, or maybe an alumnus in the area that you want to know more about, have a look at your resume to make sure you have included as much pertinent information as possible. If you're close to your graduation date then you have likely been advised to get started preparing your resume for when you do graduate and start your job search. It is not comprehensive, so start looking for others in your past and on the internet. Creative resumes have better odds of being selected. While the functional resume format may be an attractive alternative for job seekers with very little experience, most employers would rather have a ch ronological or hybrid resume format. Your resume may wind up in a resume database. Each resume format has its own write of benefits and disadvantages for various kinds of job seekers, so make sure to select wisely. Employing a great quality customizable resume template is the same as using a guide that will help you through making your own resume. Finding the Best How to Write a College Resume UPenn's Career Services department supplies a massive assortment of CV samples along with the resume samples listed above. Either can demonstrate the dean you're more than only an application. Some colleges require or strongly advise that you to submit a resume with your application. In the event you're still a student, the education section goes over the experience section. A. Most employers hiring college graduates understand they do not have an abundance of employment experience. Since a resume isn't only employed for applying for internships and jobs, it is critical to receive one going since you will probably need it when applying to colleges also. Choosing which to use is dependent upon the kind of job that you are applying for and your degree of experience. Let's walk through three distinct resumes for different kinds of post-college jobs. Doing activities beyond the college environment can demonstrate a possible employer you have good abilities and abilities to bring to the position. Most students hit a wall when it regards the expert experience section since they just don't have relevant work experience. When you compose a college resume, make the most of phrasing job descriptions by focusing on skills and not only the experience. Regardless of the simple fact there are countless great college resume examples to be found online, writing your own resume is not quite as easy as you believe.
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